The neighborhood mailer
people actually read.
One business per category. Delivered to thousands of local homeowners in a printed mailer they keep on the counter.
A look at what our shared mailers feel like.
Two recent example editions — printed, mailed, and designed to land on the kitchen counter. Businesses shown are illustrative.
One mailer. Eight neighbors.
Each business gets its own card — designed, printed, and slotted into a single edition that lands in thousands of mailboxes. Scroll to watch one come together.
One bill instead of seven.
A side-by-side look at what a single direct mail campaign typically costs when assembled in-house versus running with us.
- Design & creative (freelance)$650
- Printing (small batch)$1,200
- List acquisition$450
- Postage$1,800
- Project management time$400
Typical costs based on small-batch print, postage, and freelance creative services.
- Featured placement in The RegularIncluded
- Professional designIncluded
- Print & paper stockIncluded
- Targeted local distributionIncluded
- QR tracking & reportingIncluded
Flat rate per edition. No setup fees, no surprises.
A channel that has quietly kept working.
Direct mail remains one of the most trusted and attention-held forms of advertising.
How results are tracked.
Know how many people scan, when they engage, and where they're located — without guessing.
- 01MailboxDelivered to vetted homes
- 02CardKept on the counter
- 03QR scanOne-tap to your offer
- 04Landing pageGeo & time tracked
- 05LeadCaptured & attributed
Perfect for local businesses.
If your customers live within driving distance, you belong in the mailer. Here are 85+ categories that tend to do especially well, grouped by what they do.
Home Services
20 typesHomeowners always need these — and they keep these postcards for later.
- Landscaping & Lawn Care
- Pest Control
- Roofers & Gutter Cleaning
- Painters (Interior/Exterior)
- Pressure Washing
- HVAC (Heating & Air)
- Plumbers & Electricians
- Window Cleaning
- Carpet & Tile Cleaning
- House Cleaning / Maid Services
- Handyman & Remodelers
- Garage Door Install/Repair
- Solar Panel Install & Cleaning
- Fencing Companies
- Pool Cleaning & Maintenance
- Tree Trimming & Removal
- Junk Removal & Hauling
- Flooring & Countertop Install
- Home Security & Smart Home
- Real Estate Photographers
Food & Restaurants
8 typesPeople love saving on food and respond fast to nearby deals.
- Pizza Restaurants
- Cafés & Coffee Shops
- Ice Cream & Smoothie Bars
- Local Diners & Breakfast Spots
- BBQ, Sushi, Mexican
- Food Trucks (with local routes)
- Bakeries & Cupcake Shops
- Meal Prep & Catering
Health, Beauty & Lifestyle
13 typesThese businesses rely on trust and visibility — direct mail builds both.
- Gyms & Fitness Studios
- Yoga, Pilates, CrossFit
- Massage Therapists
- Chiropractors
- Dentists & Orthodontists
- Eye Doctors & Optometrists
- Med Spas & Aestheticians
- Hair Salons & Barbers
- Nail & Lash Studios
- Spray Tan Artists
- Physical Therapists
- Weight Loss Clinics
- Martial Arts Studios
Automotive Services
9 typesNearly every homeowner owns a car — and wants a trustworthy local shop.
- Auto Repair Shops
- Oil Change & Tire Centers
- Car Wash & Detailing
- Window Tinting & Vehicle Wraps
- Auto Glass Repair
- Used Car Dealerships
- Mobile Mechanics
- Dent Repair
- Transmission Shops
Professional & Financial
9 typesThese pros thrive on local relationships — postcards earn the reputation.
- Realtors & Mortgage Brokers
- Insurance Agents
- Accountants & Bookkeepers
- Financial Advisors
- Attorneys & Estate Planners
- Home Inspectors
- Property Managers
- Title Companies
- Marketing Agencies (local)
Pet & Family
9 typesParents and pet owners trust local — and postcards build that fast.
- Pet Groomers & Dog Washes
- Dog Trainers
- Veterinarians
- Pet Sitters & Walkers
- Daycares & Preschools
- Tutors & Test Prep
- Summer Camps & After-School
- Music, Dance, Art Studios
- Family / Newborn Photographers
Retail & Local Shops
10 typesRetail variety gives the card that ‘local marketplace’ feel.
- Boutiques & Gift Shops
- Furniture Stores
- Mattress Stores
- Flooring & Home Décor
- Paint & Hardware Stores
- Nutrition & Supplements
- Thrift & Consignment
- Flower Shops
- Garden Centers
- Antique & Home Goods
Construction & Big Projects
7 typesHigher-ticket — a few good clients can carry an entire campaign.
- General Contractors
- Concrete & Paving
- Roofers & Siding Installers
- Deck Builders & Patio Designers
- Excavation & Grading
- Custom Home Builders
- Kitchen & Bath Remodelers
Don't see your category? You're probably still a fit — reach out and we'll let you know.
Built to feel like a recommendation from a friend.
The Regular isn't a coupon book. It's a small, well-made publication that arrives each month with a handful of trusted local names — the plumber, the dentist, the painter — chosen carefully and presented beautifully.
Every edition is art-directed like a small magazine — typography, paper, restraint. Something worth keeping, not tossing.
We feature one business per category, vetted before they're invited. If we wouldn't hire them ourselves, they don't run.
Warm, familiar, a little fun — like a neighbor sliding a name across the kitchen table. That's the tone we print in.
Want your business featured?
We're actively servicing South Florida and expanding on demand. Tell us about yourself and your business — we'll get in touch within a few hours.